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COMMUNICATION SUPPORT FOR RUSSIAN AND INTERNATIONAL PROJECTS
STRATEGIC PR-PLANNING
COMMUNICATION AUDIT AND CONSULTING
CRISIS COMMUNICATIONS
TO YOUR
COMMUNICATIONS
TASS
Vedomosti
rbc
kommersant
A SMART AGENCY FOR IMPRESSIVE RESULTS
Our key product is meaningful communications that provide value and have a high level of professional empathy. Customer support and creative ideas of the team are of great importance to us.
SMART COMMUNICATIONS
Our expertise accumulated on large-scale projects can be transformed to meet any client's needs.
FLEXIBLE FORMAT
in the communications business
since 2014
since 2014
For each project we create a unique scrum team with a wide range of soft skills and high personal motivation.
A UNIQUE TEAM
MEDIA RELATIONS
PRESS-EVENT
Writing
DIGITAL COMMUNICATIONS
GOVERMENT RELATIONS
Marketing research
Edutainment: Media and Digital training
Monitoring and analytics
MEDIA RELATIONS
PRESS-EVENT
Writing
DIGITAL COMMUNICATIONS
Monitoring and analytics
GOVERMENT RELATIONS
Marketing research
Edutainment: Media and Digital training
We interact with the media to solve your problems, we create company image in the media space and a pool of loyal media partners
EXPERTISE
more than 300 successfully completed projects
We organize media events in different formats, come up with newsbreaks and contents, suggest the format of the event and organize it on all the stages from press materials to the speaker's texts
We create powerful texts in the right formats, based on research and data from trusted sources
We develop strategies to promote your company or product on the digital landscape. We select efficient digital communication channels and new media, prepare digital content and organize digital events
We monitor and analyze the media space, prepare analytical reviews and conduct communication audits
We develop communication strategies for companies, government bodies and non-profit organisations, provide communication support for partnership projects between business, government and non-profit organisations, as well as communication support for government projects and socially important events
We estimate the efficiency of communication campaigns, profitability of channels used and coverage of target audience segments, organize expert and mass surveys, engage focus groups and suggest metrics to monitor the efficiency of communication activities
We help to develop practical skills of public speaking at conferences and events, communicating with journalists and mass media during interviews. We teach how to conduct communication online following digital etiquette
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We interact with the media to solve your problems, we create company image in the media space and a pool of loyal media partners
We organize media events in different formats, come up with newsbreaks and contents, suggest the format of the event and organize it on all the stages from press materials to the speaker's texts
We create powerful texts in the right formats, based on research and data from trusted sources
We develop strategies to promote your company or product on the digital landscape. We select efficient digital communication channels and new media, prepare digital content and organize digital events
We monitor and analyze the media space, prepare analytical reviews and conduct communication audits
We develop communication strategies for companies, government bodies and non-profit organisations, provide communication support for partnership projects between business, government and non-profit organisations, as well as communication support for government projects and socially important events
We estimate the efficiency of communication campaigns, profitability of channels used and coverage of target audience segments, organize expert and mass surveys, engage focus groups and suggest metrics to monitor the efficiency of communication activities
We help to develop practical skills of public speaking at conferences and events, communicating with journalists and mass media during interviews. We teach how to conduct communication online following digital etiquette
PORTFOLIO
projects we can show while respecting NDAs
Media training for LOENGREEN frontman
Media-training in the format of consulting and practicing public speaking skills
Media Day for the founder of Almanax Education Consultancy (London)
Media training in the format of a media day to develop practical skills in public speaking
ANTHEM DAY
AT GAZPROM ARENA
AT GAZPROM ARENA
Communications support for National Anthem Day at the Gazprom Arena in St. Petersburg
LOMONOSOV EDUCATIONAL HOLDING
Informational support for the private school network of Lomonosov Education Holding
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
ANTHEM DAY
AT GAZPROM ARENA
AT GAZPROM ARENA
Communications support for National Anthem Day at the Gazprom Arena in St. Petersburg
Engaging key media partners: Gazprom-Media, European Media Group, MIC Izvestia, Channel 5, Rossiyskaya Gazeta and others
SOLUTION
Comprehensive communications support for the federal Anthem Day event at the Gazprom Arena in St. Petersburg
OBJECTIVES AND KPIS
Organization of a press day to announce the Anthem Day at the Gazprom Arena
Involvement of more than 30 companies
PR RESULTS
Anthem Day at the Gazprom Arena was attended by over 20,000 people in St. Petersburg
The Anthem Day action made it to the Guinness Book of World Records in the "Largest Orchestra" category, with 8 097 musicians in the orchestra
Organization of the content partnership program
Engaging of companies participating in the event
During the communications campaign, a total of 1 280 references of the project were initiated in the federal media
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
LOMONOSOV EDUCATIONAL HOLDING
Informational support for the private school network of Lomonosov Education Holding
Initiation of publicity campaigns for the media
SOLUTION
Establish the status of the Lomonosov School as an expert in the field of education and child care
OBJECTIVES AND KPIS
Organization of a lengthy commenting program for the school's experts in the media
Building a loyal pool of media and information partners
PR RESULTS
The number of articles about the Lomonosov Moscow School in the media increased two and a half times
A branded Lomonosov school event - the Lomonosov Dictation Test - is launched
Extend the presence of the Lomonosov School in the media at both the federal and Moscow levels
Integrate school experts into the media agenda
Organize specialized events with the participation of experts on the education market and of the journalistic community
Over 50 interviews and interviews with Lomonosov teachers and experts
Media references of Lomonosov School experts doubled compared to the same period in 2015-2016
RariTEK presentation at the VIII St. Petersburg International Gas Forum
Comprehensive communications support for the company
THE XI GOLDEN TURTLE INTERNATIONAL WILDLIFE FESTIVAL
Development of a PR-strategy and the integrated promotion of the Festival in Moscow and St. Petersburg
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
RariTEK presentation
at the VIII St. Petersburg International Gas Forum
at the VIII St. Petersburg International Gas Forum
Comprehensive communications support for the company
Organization of a special media event in the format of a press breakfast within the framework of the VIII St. Petersburg International Gas Forum on October 2-5, 2018
SOLUTION
Presentation of RariTEK activity at the VIII St. Petersburg International Gas Forum
OBJECTIVES AND KPIS
PR RESULTS
There were 40 media references about the presentation of the Lotos 105 LNG bus
Media Value, equivalent to the advertising cost of the issued materials equals 3,7 million rubles
Information presentation of RariTEK activities in specialized media focused on the business audience
Presentation of the first eco-friendly LNG-powered Lotos 105 bus for private and public transportation produced by RariTEK
The audience coverage of the materials about the company was more than 6 million users per month
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
THE XI GOLDEN TURTLE INTERNATIONAL WILDLIFE FESTIVAL
Development of a PR-strategy and the integrated promotion of the Festival in Moscow and St. Petersburg
Involving relevant media - popular science, general audience, children's, TV and radio - in the Festival program
SOLUTION
Creating and implementation of a media plan with activation through all the communication channels: media, digital, outdoor advertising
OBJECTIVES AND KPIS
Building a pool of strategic and non-profit partners of the Festival and attracting Festival ambassadors
Organization of special media projects with ambassadors and organizers in on-board, leisure and parent-child media
PR RESULTS
The festival received the status of an official event of the Year of Ecology in Russia
Eleven federal and international media outlets were involved in the information partnership, including Discovery, Animal Planet, Geo, Geolenok, MIC Izvestia, radio station Govorit Moskva and others
Initiating at least 100 references of the Festival
Organization of cooperation with non-profit organizations and federal level state institutions
Building of a pool of federal media partners of the Festival
Integration of the nature photography exhibition into the Russian Eco-Week on Manezhnaya Square in Moscow
Interactive phygital amusement park "Alice. Return to Wonderland"
Research of the target audience of the first Russian interactive phygital park
Megagroup web-studio
The research of Megagroup.ru target group
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
Interactive phygital amusement park "Alice. Return to Wonderland"
Research of the target audience of the first Russian interactive phygital park
The analysis of leisure preferences of Moscow residents, review of the target segment and highlighting the benefits of the attraction of the Customer
RESULTS
The research is based on the Russian Target Group Index (R-TGI)1 to determine the lifestyle and consumption of goods and services in Russia
Research format and methodology
The analysis of the target audience (the core, characteristics, age structure, portraits of the primary and secondary audience) was performed as well as the selection of reference projects
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
Megagroup web-studio
The research of Megagroup.ru target group
During the research there were made a target group portrait, behavioural profile of the audience with detecting key factors in making decisions about buying and using company services and giving up them
RESULTS
The target group research is based on a segmental depersonalized list of company clients’ telephone numbers and emails
Research format and methodology
The audience call of research is 75327 people
The size of sample is 1182 people
The trust probability is 95%
The size of sample is 1182 people
The trust probability is 95%
The research methods: on-line survey, telephone survey, personа method and semantical analysis
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
Media training for LOENGREEN frontman
Media-training in the format of consulting and practicing public speaking skills
Improved public speaking skills at conferences, events, communicating with journalists and media in an interview setting
RESULTS
We discussed how to interest the audience, what is storytelling and how to use it in speeches, how to react to journalists' provocative questions and what psychological techniques can be used in interviews
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
Media Day for the founder of Almanax Education Consultancy (London)
Media training in the format of a media day to develop practical skills in public speaking
Organization of a media day, including various formats of public speaking (participation in a conference, speaking on the radio, interview to an online publication, etc.)
RESULTS
The media day provides an opportunity to improve your media communication skills and sharpen your media style
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